Efficient Isn't the Same as Automatic Someone described their new AI workflow to me as “fully automatic” like it was a badge of honor. I asked who checks it before it goes out. Long pause. That pause is this whole issue, so if you felt a ... Sep 9, 2026
Price Signals More Than Cost: What Your Pricing Says Before You Do A client once told me she’d priced herself “in the middle” to be safe. I asked what message that middle price sent. She hadn’t thought about it as a message at all, just a number she’d landed on by lo... Sep 2, 2026
Tiffany Trboyevich Your Buyer Persona Is Fiction, and It's Why Your Marketing Falls Flat Last week a client slid a document across the table like he expected applause. His customer persona. "Meet Jennifer," it said across the top, next to a stock photo of a woman laughing at a salad. Jenn... Sep 1, 2026
Tell Your AI This Every Time: Do Not Make Things Up I watched an AI tool confidently invent a statistic in front of a client once, complete with a percentage and a specific year, none of it real. The client almost used it in a pitch deck. That almost i... Aug 26, 2026
Using AI to Think Harder, Not Just Type Faster I asked AI to poke holes in a client pitch last month before I sent it, and it found the exact objection the prospect raised twenty minutes into the actual meeting. I’d already built the answer, so in... Aug 19, 2026
The Parts of Marketing You Should Never Fully Hand to AI Someone asked me recently which parts of marketing I’d never let AI touch. I gave her a short list. She looked almost disappointed, like she wanted the list to be longer, or maybe shorter. It’s short ... Aug 12, 2026
The Four Ps Still Run the Show: What 'Product' Actually Means Now A client once asked me to skip straight to “the AI stuff” and forget the boring foundational questions. I told her the boring foundational questions are the only reason the AI stuff works at all. She ... Aug 5, 2026
Behind the Curtain: Yes, AI Helped Write This, and Where the Line Is Someone asked me directly a few weeks ago, kind of testing me: “did AI write this newsletter?” I told her the truth, no hedging. Parts of it, yes. I write the ideas, the opinions, the actual point of ... Jul 29, 2026
Fast Is Not the Same as Smart, and What That Costs You Someone asked me last month what my favorite AI use case is, expecting me to say content generation or email drafting. It’s neither. My favorite use case is arguing with it, the digital equivalent of ... Jul 22, 2026
AI Can Write Faster Than You. It Can't Decide What's True for Your Brand I once watched a business owner generate forty social posts in an afternoon using AI. Forty. She was thrilled, practically vibrating. Three weeks later she called me because engagement had cratered an... Jul 15, 2026
Tiffany Trboyevich Your Voice Isn't a Prompt: The One Thing AI Can't Write for You A client called me a year ago, panicked, because a competitor had just launched a campaign that looked almost exactly like one of ours. Same colors, similar tagline, even a similar joke in the headlin... Jul 15, 2026
Tiffany Trboyevich 5 AI Tools Every Small Business Should Be Using in 2025 Small and mid-size businesses have always competed at a disadvantage against enterprise marketing teams with unlimited budgets. AI is changing that equation — but only for the businesses that know how... Apr 11, 2026