Prompting for a Better Idea, Not Just a Faster Draft Two people can type into the exact same AI tool, on the same day, and get wildly different value out of it. Not because one is more technical or has some secret prompt. Because one asks for a draft an... Oct 14, 2026
What 'Wisely, Not Widely' Looks Like on a Random Tuesday People sometimes picture “wisely, not widely” as some big philosophical stance you take once, frame on the wall, and never think about again. It’s actually a lot more boring than that, and a lot more ... Oct 7, 2026
Place: Showing Up Where Your Customer Already Is, Not Everywhere at Once A client once ran six social platforms at once because she’d read that businesses need to “be everywhere.” She was exhausted, posting into the void on four of them, and her actual customers were mostl... Sep 30, 2026
Why Every Statistic Your AI Hands You Needs a Source I once caught myself about to repeat a statistic I genuinely believed was true, until I tried to find where it actually came from and couldn’t. It had just sounded right, and I’d heard it enough times... Sep 23, 2026
The Difference Between a Content Mill and a Creative Partner Two businesses both used AI to produce a month of content. One ended up with thirty posts nobody remembers. The other ended up with eight posts people actually shared. Same tool, same month, same star... Sep 16, 2026
Efficient Isn't the Same as Automatic Someone described their new AI workflow to me as “fully automatic” like it was a badge of honor. I asked who checks it before it goes out. Long pause. That pause is this whole issue, so if you felt a ... Sep 9, 2026
Price Signals More Than Cost: What Your Pricing Says Before You Do A client once told me she’d priced herself “in the middle” to be safe. I asked what message that middle price sent. She hadn’t thought about it as a message at all, just a number she’d landed on by lo... Sep 2, 2026
Tiffany Trboyevich Your Buyer Persona Is Fiction, and It's Why Your Marketing Falls Flat Last week a client slid a document across the table like he expected applause. His customer persona. "Meet Jennifer," it said across the top, next to a stock photo of a woman laughing at a salad. Jenn... Sep 1, 2026
Tell Your AI This Every Time: Do Not Make Things Up I watched an AI tool confidently invent a statistic in front of a client once, complete with a percentage and a specific year, none of it real. The client almost used it in a pitch deck. That almost i... Aug 26, 2026
Using AI to Think Harder, Not Just Type Faster I asked AI to poke holes in a client pitch last month before I sent it, and it found the exact objection the prospect raised twenty minutes into the actual meeting. I’d already built the answer, so in... Aug 19, 2026
The Parts of Marketing You Should Never Fully Hand to AI Someone asked me recently which parts of marketing I’d never let AI touch. I gave her a short list. She looked almost disappointed, like she wanted the list to be longer, or maybe shorter. It’s short ... Aug 12, 2026
The Four Ps Still Run the Show: What 'Product' Actually Means Now A client once asked me to skip straight to “the AI stuff” and forget the boring foundational questions. I told her the boring foundational questions are the only reason the AI stuff works at all. She ... Aug 5, 2026